Ford Is At A Crossroad Of Danger And Opportunity In China

Courtesy of Forbes. By Michael J. Dunne

It is no secret that Ford is facing a minor crisis in China.

– January sales were down 18 percent year-on-year. (Sales at rival GM were up 15 percent)

– Ford China CEO Jason Luo – in the position just 5 months – has resigned

– Momentum (outside of Lincoln) has basically stalled, while partner tensions simmer.

All is not lost, however. Ford leaders might be relieved to learn that the Chinese word for crisis is composed of two characters, 危 and 机。

The first, wei, means danger. The second, ji, means opportunity. Negatives and positives reside side by side.

Ford’s crisis, indeed, contains elements of both danger and opportunity.

First, the dangers: Ford’s China sales could continue to stall for months. Main culprit: Product offerings are getting old and the new metal will not arrive until the end of 2018.

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