MICROSOFT AND VOLVO BRING AUGMENTED REALITY TO CAR SHOPPING

Courtesy of Popular Science. By Kelsey D. Atherton

Swedish automaker Volvo has a long-held reputation as a car company that puts safety first. Some safety features, like replacing spear-like traditional steering wheel shafts with bulkier, non-impaley versions are easy to see. Other features, like laser sensors that detect the movements of nearby cars, are a little trickier to demonstrate on the showroom floor. So, to advertise their safety in the modern era, Volvo teamed with Microsoft to create models of the cars in virtual reality:

Read more here

Share this post