Industry News

Absolute Machine Tools Earns Diamond Partner Status from Mitsubishi Electric Automation

[LORAIN, OH – June 2021] Absolute Machine Tools, Inc., has recently earned the title of Diamond Partner Systems Integrator from Mitsubishi Electric Automation, Inc., an affiliate of the global manufacturer Mitsubishi Electric that focuses on production solutions. The partnership is expected to expand opportunities for and bring value to both companies.

The Diamond Partnership program is so named for its strength and its multi-faceted approach to automation relationships. These four facets are the customer, the Diamond Partner, Mitsubishi Electric Automation, and Mitsubishi Electric. As a Diamond Partner Systems Integrator, Absolute will have access to a comprehensive software portal to stay up to date on demonstrations and proof-of-concepts; a Systems Integrator Locator to showcase Absolute directly to customers; a hardware demonstration system; a complete software suite for PLC, motion, HMI, VFD, and robot with automatic updates; and a strong support team for product training and technical resources.

Jason Jones, FESG Manager of Automotive & Central US at Mitsubishi Electric Automation conducted the interview that confirmed Absolute’s eligibility for Diamond Partner status. Absolute Machine Tools Director of Marketing and A+ Automation Team Courtney Ortner said, “Our ongoing contribution to Mitsubishi projects as well as our current and past automation projects were part of our qualifications.” Absolute was the only US distributor to partner with Mitsubishi Electric Automation to create and build the LoadMate Plus, a machine tending robotic cell designed to add automation to CNC applications. Mitsubishi also took the development of Absolute’s A+ Automation Team into consideration when deciding to give absolute the title of Diamond Partner.

Ortner created the A+ Automation Team in response to the growing need for automation and to help manufacturers find the best solutions to meet their production requirements. “COVID-19 pushed manufacturers to think even more seriously about automating their processes to remain competitive in an ever-evolving global economy and to fill the voids left by the virus and the lack of skilled labor,” she explained. 

Ortner said, “This achievement is just one more step in giving our customers the broader choices for automation. Being a Mitsubishi Diamond Partner means that Absolute can offer the most complete lines of automation products and solutions to the metal cutting industry.”

About Absolute Machine Tools, Inc.

Absolute Machine Tools, Inc. sells and supports Mitsubishi Electric Automation Robots, Productive Robotics Cobots and Robots; Johnford Bridge & Gantry Mills; You Ji Vertical Turret Lathes; Tongtai Horizontal Machining Centers (former Hitachi-Seiki OEM); PCI Horizontal Machining Centers; Quicktech Multi-Axis Multi-Spindle Mill/Turn Centers; Lico Multi-Slide CNC Screw Machines and Twin Spindle Multi-Slide Mill/Turn Centers; Nexturn Swiss-type Lathes; AccuteX Wire EDM and Die Sinker Machines; APEC 5-axis Gantry-style Linear Motor Machining Centers; and Precihole Gun Drilling Machines. The company has worked with several of its principal machine tool partners for over 25 years to offer some of the most heavy-duty, accurate, and productive machines in the industry. Absolute is an authorized FANUC America Corporation Systems Integrator and a Mitsubishi Electric Automation Diamond Partner. The company has built its reputation on exemplary applications engineering, service, customer support, comprehensive training, and effective preventive-maintenance programs. In addition to its headquarters in Lorain, Ohio, the company has established direct full-service technical centers in Mason, Ohio and Livonia, Michigan. For more information, contact Absolute Machine Tools, Inc. at 800-852-7825 or

About Mitsubishi Electric Automation, Inc.

Mitsubishi Electric Automation, Inc., is an affiliate of Mitsubishi Electric, a global leader in the manufacturing and sales of electrical products. As an affiliate, Mitsubishi Electric Automation offers a family of powerful automation products to a wide variety of industrial markets. Some of these products include operator interfaces, programmable logic controllers, computer numerical controls, and industrial robots. Mitsubishi Electric Automation is based in Vernon Hills, IL. For more information, visit

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Okuma America Corp Welcomes PDQ Workholding & Tooling to the Partners in THINC Network

CHARLOTTE, N.C. (June 18, 2021) – The management team of Okuma America Corporation, a world-leading  builder of CNC machine tools, controls and automation systems, is pleased to announce that PDQ Workholding  & Tooling has recently joined the Partners in THINC network. 

PDQ designs and manufactures custom cutting tools and hydraulically-actuated machining center fixtures for  machine shops all over the world. PDQ’s headquarters is located in Indiana, and from their 60,000 square-foot  facility they service customers throughout the world. Collaboration is at the core of their business as they  involve clients in each step of the design process. Their team’s experience, creativity and access to a large  inventory of tool blanks enables them to swiftly craft solutions for their clients’ unique needs. 

Wade Anderson, manager of Okuma’s Partners in THINC network program shared about the new partnership, “At Okuma, we partner with best-in-class companies to provide holistic machining solutions to our customers.  PDQ workholding and tooling systems provide complex solutions for part processing and the service and support  our customers expect from Okuma and our partner network.” 

Partners in THINC is a collaborative network of 40+ companies that service the metal-cutting and manufacturing  industries. The partners come together to solve problems and explore new productivity ideas for real-world  manufacturers. 

“PDQ is proud to be included with the other industry leaders in the Partners in THINC network. We look forward  to collaborating and continuing to produce the best results for our customers,” said Jerry Busche, president of  PDQ. 

For more information on the Partners in THINC network, visit:

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Introducing Fictiv Enterprise: An Industry-First Solution Fulfilling Quality and Security Requirements for the Most Demanding Teams

San Francisco – June 15, 2021 – Fictiv, the leader in high-quality manufacturing on-demand through its Digital Manufacturing Ecosystem, today unveiled Fictiv Enterprise, an industry-first digital manufacturing solution to meet the robust quality and security requirements of the most demanding enterprise organizations. The pandemic has accelerated the need for digital transformation in manufacturing. Now more than ever, companies are looking for solutions to increase speed, quality, and productivity in new product introduction (NPI).

“For manufacturing companies to be competitive in the future, they absolutely must embrace a new digital paradigm,” said Fictiv CEO Dave Evans. “To make our Digital Manufacturing Ecosystem more accessible for large enterprises, we built the most advanced digital and physical security infrastructure in the industry and added customizable services for DfM and supply chain management, so Fictiv becomes a seamless extension of our customers’ supply chains.”

Rise of On-Demand Manufacturing

The pandemic has accelerated an industry shift to on-demand manufacturing and digital transformation. The recent 2021 State of Manufacturing Report revealed that 95% of companies consider digital transformation essential to their future success and that 84% have already turned to on-demand manufacturing in some capacity.

However, the rigorous quality and security requirements of enterprise companies have inhibited their full adoption of this shift for production purposes, leaving them reliant on large supply chain teams and owned manufacturing facilities that can limit innovation speed. In fact, 48% of respondents from the State of Manufacturing Report revealed that rigid internal processes hamper their team’s ability to innovate. Now, Fictiv Enterprise unlocks the full potential of on-demand manufacturing and digital transformation for these large companies.

Industry’s Premier Digital Manufacturing Solution

Fictiv Enterprise is the first to support the entire NPI cycle for large customers, offering a highly customized experience throughout. Unlike other on-demand solutions that focus on prototyping services or simply provide access to a vast marketplace of suppliers, Fictiv Enterprise extends a robust continuum of software tools and services that powers all three NPI phases of R&D, product validation, and launch with embedded security, transparency, and quality standards.

Key Fictiv Enterprise features include:

  • Secure+: Expanded security services to provide enterprise-grade intellectual property protection, including SSAE18 SOC2 audited processes and systems; exclusive access to a Secure+ network of suppliers; availability of secure manufacturing and inspection facilities.
  • Digital Tools: Unlimited access to Fictiv’s new 2D Drawing Generation and Annotation features as well as AI-generated design feedback and transparent order tracking.
  • Enhanced Quality: Enhanced Quality Management System to support enterprise-specific quality requirements integrated into Fictiv’s digital ecosystem, including intake of customer-specific quality requirements; standard operating procedures (SOP); quality documentation with full traceability and transparency.
  • Preferred Pricing: Manufacturing services provided at volume-based pricing discounts exclusive to Fictiv Enterprise customers.
  • Professional Services: Available supply chain & design for manufacturability (DfM) services, connected into Fictiv’s digital platform, to augment program management, logistics, strategic sourcing, and manufacturing engineering teams.

Fictiv Enterprise packages are customizable and designed to solve the strategic business needs of an enterprise through partnership engagement.

For more information on Fictiv Enterprise, visit

About Fictiv

Fictiv is a Digital Manufacturing Ecosystem that rapidly delivers custom mechanical parts on-demand to help teams accelerate new product introduction. Its quality-driven ecosystem delivers unprecedented manufacturing agility and speed through a digital quote-to-order platform, highly vetted and managed global partner network, and team of manufacturing experts that manage programs and inspect quality every step of the way. Different from traditional contract manufacturers, Fictiv’s operations are built around a digital core that leverages proprietary AI algorithms to deliver instant pricing, design for manufacturability feedback, and production transparency. Fictiv’s portfolio of optimized manufacturing services includes 3D printing, CNC machining, urethane casting, and injection molding. Over the last seven years, Fictiv has manufactured more than 12M parts for early-stage companies and large enterprises alike, helping them innovate with agility and get products to market faster.

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PMPA Mastery Program Bus Tours Educate About Supply Chain

Calling all engineers, machinists, purchasing agents, operation personnel and owners at PMPA member and non-member precision machining facilities! The Precision Machined Products Association (PMPA) is ready to take you on the road for a unique learning experience. The new PMPA Mastery Program offers an opportunity to dive deep into the sources and processes to equip decision-makers with a broader vision and understanding of the industry’s supply chain.

The Mastery Program, designed to help machine shop employees make smarter decisions about their own company’s processes, consists of three bus tour options throughout 2021 and 2022 that include two full days of travel to many industry facilities for a hands-on experience PMPA says will be like no other. In total, the three tours include visits to four PMPA member shops, four steel mills, one brass mill, one stainless and nickel bar and wire mill, one copper and bronze mill, one toolmaker, one machine tool builder/distributor, Ford F-150 assembly line, and the Precision Machining Technology Show (PMTS) 2021.

Each bus tour is led by industry expert and PMPA director of industry affairs, Miles Free. Free will provide instruction on the three tours that travel throughout Cleveland (Aug. 10-11, 2021), Detroit/Toledo (March 30-31, 2022) and Milwaukee/Chicago (May 3-4, 2022). Along with the knowledge and exposure to the precision machining supply chain gained on the tours, attendees will receive two reference books, hotel room stays during Tour 2 and 3, all meals and snacks, a personalized hard hat, safety glasses, and a backpack/messenger bag.

Seating is limited, so register individuals from your team soon! For information about specific bus tour stops, pricing and to register, visit the Mastery Program page on PMPA’s website.

Also, listen to this “Monday with Miles” podcast about the program for more information.

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Verisurf 2021 software supports Renishaw 5-axis probing/scanning

Verisurf Software Inc. has announced its Verisurf 2021 software release for measurement and inspection automation.

New features include CMM plan creation through execution, particularly for Renishaw PH20 5-axis touch-trigger and REVO 5-axis scanning probes; CMM controller support; enhancements for GD&T feature control frames and ballooning; and an updated software development kit for custom user interfaces, integration of robotics, and process automation.

Built on a CAD/CAM platform, the software is dedicated to model-based definition.

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Learning from the Global Chip Shortage

An increasing number of consumers are being impacted by the global chip shortage that currently plagues the electronics manufacturing sector. The semiconductor supply chain is unique, but there are lessons that all manufacturers can learn from its shortcomings. Here Claudia Jarrett, US country manager at industrial automation supplier EU Automation, discusses how the global chip shortage can teach us a valuable lesson in resource management. 

The chip crisis that has impacted industries worldwide since the start of 2020 is bound to persist at least until the second quarter of 2022, according to research firm Gartner. The time it takes to produce a single semiconductor might increase by six months, with more complex ones requiring up to a year to be completed. 

This will continue to have disastrous consequences in the production and supply of devices containing touch screens, fingerprint sensors and microcontrollers, impacting sectors as diverse as gaming, security, home appliances and automotive.

A unique supply chain

There are several socio-political issues that contributed to the chip shortage. An escalation of tensions between the US and Chinese Governments led the latter to stockpile record amounts of chips, as well as the equipment used to produce them. Meanwhile, major semiconductor manufacturers have had to suspend production due to unforeseen circumstances. The Samsung production plant in Austin, Texas, has been impacted by recent power outages resulting from unusually cold weather, while the Renesas plant in Japan paused activities after a fire.

This happened while the COVID-19 pandemic prompted consumers and businesses worldwide to invest in technology to stay connected. The result is that demand soon surpassed supply, leading to the current situation.

The abovementioned episodes led to the exacerbation of issues that were already present well before 2020, and that have to do with the unsustainable nature of chip production. While some companies, such as Intel, design and manufacture their own chips, the cost and complexity of the process means that the sector relies on a few chip manufacturing facilities, also called foundries or fabs. 

These are predominantly located in South-East Asia, with about three quarters of all global chips coming from China, Japan, South Korea and Taiwan. When it comes to more complex and advanced semiconductors, the entire global production is virtually confined to South Korea and Taiwan.

Geographical specialisation has historically led to technological excellence and has helped minimise costs for consumers, but when supply chains are so incredibly dependent on a handful of companies located in just one area, problems inevitably arise. 


The good news is that with every challenge comes a lesson. Governments worldwide are spurring initiatives to increase semiconductor self-sufficiency and diversify the supply chain. In the US, manufacturing giants such as Amazon, Google, Apple and Microsoft have founded the Semiconductors in America Coalition (SIAC), while the EU is heavily investing in new facilities and equipment, aiming to produce 20 per cent of the global chip supply by 2030. 

Manufacturers worldwide can also learn from the global chip crisis. In times of socioeconomical instability, diversifying the supply chain is key. In this sense, manufacturers might want to consider adding regional and local companies to their official supplier lists to minimise risks in case of adversities in one location. 

Another good strategy is that of investing in technology that increases visibility across all nodes of the supply chain, so that when one node is impacted, manufacturers might have time to react before a dangerous domino effect occurs.

At EU Automation, we are firm believers in the diversification of supply chains. With sites in four strategic locations — the UK, the US, Germany and Singapore — and a global network of reliable partner suppliers, we can dispatch a huge variety of automation components worldwide in record times. This has allowed us to successfully navigate the pandemic without impacting our ability to help manufacturers when critical equipment breaks and downtime looms. 

To know more about the range of new, reconditioned and obsolete parts available from EU Automation, visit

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Okuma America Corporation Announces Partner for New Machine Tool Training Academy

CHARLOTTE, N.C. (June 1, 2021) – Leadership teams from Okuma America Corporation, a world-leading builder  of CNC machine tools, controls and automation systems, and Rowan-Cabarrus Community College (Rowan Cabarrus) are pleased to announce a corporate training partnership between the two organizations.  

The Okuma-Rowan-Cabarrus partnership will provide technical training to Okuma customers, distributors, and  employees at the new Okuma Machine Tool Academy (OMTA) located within the College’s Advanced  Technology Center on the North Carolina Research Campus in Kannapolis, N.C. The Okuma Machine Tool  Academy is expected to house several Okuma flagship products, including an Okuma LB3000 EX II horizontal  lathe and an Okuma GENOS M460V-5AX five-axis vertical machining center. Courses are planned to commence  in October 2021 and will be offered in three focus areas: electrical maintenance, mechanical maintenance, and  programming and operations. All courses will be led in-person by a full-time instructor, and online and hybrid  course offerings will be made available in the future. 

The state-of-the-art Advanced Technology Center opened its doors in 2019 and is over 53,000 square feet in  size. It provides various classrooms, collaboration spaces and lounges for program participants to utilize. The  Okuma Machine Tool Academy was built specifically for industrial machine tool training and is equipped with  overhead utilities and six-inch level concrete floors to support flexible machine layouts and configurations. 

Ira Busman, Vice President of Customer Service at Okuma, expressed his excitement about the program – “Providing robust training and ongoing educational tools for our customers is one way that Okuma fulfills our  mission of passionately pursuing a customer for life. We are very excited about the alliance with Rowan Cabarrus Community College and the modern tools and services they can provide at the new ATC facility.” 

The Okuma Machine Tool Academy is conveniently located less than 30 minutes away from Charlotte-Douglas  International Airport and is steps away from various lodging, restaurant and entertainment options in  downtown Kannapolis, N.C. Program participants also have the option to incorporate a visit to Charlotte, N.C., to  tour Okuma America Corporation’s headquarters, and to visit Welcome, N.C., to experience the campus of  Okuma’s official NASCAR partner, Richard Childress Racing. 


“Rowan-Cabarrus is thrilled to partner with Okuma to provide an outstanding location for the training academy  at the College’s Advanced Technology Center located in Kannapolis,” said Rowan-Cabarrus President Dr. Carol  Spalding. “By collaborating to offer these training opportunities, Okuma and Rowan-Cabarrus will be helping  tomorrow’s professionals develop top-notch skills. We are excited to welcome future participants to the North  Carolina Research Campus.” 

Future updates about the training courses will be shared at For more information about  this program, please contact Okuma’s training program manager, Natalie Rogers, at or  704-504-6040. 

About Rowan-Cabarrus Community College: 

Opening its doors in 1963, Rowan-Cabarrus Community College is one of 58 colleges in the state-supported  North Carolina Community College System. Rowan-Cabarrus is a comprehensive, community-focused institution  of higher learning, serving the residents of Rowan and Cabarrus counties at multiple campus locations and  through on-line programs. Rowan-Cabarrus offers fully-accredited associate degree programs in more than 30  areas of study, including arts and sciences, business, information technology, health and public services,  engineering technologies, and biotechnology, as well as dozens of diplomas and certifications. Rowan-Cabarrus  provides more than 2,000 course offerings, serving a yearly overall enrollment of more than 20,000 students. In  addition, Rowan-Cabarrus provides education and job-training programs at the North Carolina Research Campus  in Kannapolis. | Facebook | Instagram | LinkedIn | Twitter 

About Okuma America Corporation 

Okuma America Corporation is the U.S.-based sales and service affiliate of Okuma Corporation, a world leader in  CNC (computer numeric control) machine tools and controls. The company was founded in 1898 in Nagoya,  Japan, and is the industry’s only single-source provider of CNC machines, controls, drives, motors, encoders, and  spindles, all manufactured by Okuma. The company designs its own CNC controls to integrate seamlessly with  each machine tool’s functionality. In 2014 Okuma launched the Okuma App Store, the industry’s only centralized  online marketplace for machine tool apps and related content. Along with its extensive distribution network (largest in the Americas), and Partners in THINC network of enhanced manufacturing technologies, Okuma is  committed to helping users gain competitive advantages through the open possibilities of machine tools today  and into the future. | Facebook | Instagram | LinkedIn | Twitter

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Expanded Line of EMUGE-FRANKEN TiNox-Cut End Mills Ideal For High Performance Aerospace Machining

WEST BOYLSTON, MA U.S.A. (May 26, 2021) – Emuge Corp. today announced the expansion of its EMUGE-FRANKEN TiNox-Cut End Mills line, designed for high-performance machining of demanding materials such as Inconel/ nickel alloys, titanium and stainless steel found in aerospace and other challenging applications. Four TiNox-Cut End Mill series are now offered, including the new 5-Flute N, NF, Base, and Trochoidal tools.

5-Flute TiNox-Cut N: This new coolant fed series features 5 flutes for high feed rates, a raised land that increases chip clearance, and is ALCR-coated. It is a high-performance tool designed for roughing and finishing, especially suitable for materials such as titanium and titanium alloys. 

TiNox-Cut NF: This high-performance series features a fine chip breaker design that reduces chip size while reducing cutting forces. The tool features a proprietary TiN/ TiALN coating in both coolant fed and solid designs and is ideal for semi-finishing difficult materials such as nickel alloys. 

TiNox-Cut Base: The Base design is a material specific style tool with a proprietary TiN/ TiALN coating for roughing and finishing and is ideal for stainless and acid-resistant steels

TiNox-Cut Trochoidal:  Ideal for high metal removal rates, this tool series features a newly developed geometry, a proprietary TiN/ TiALN coating and a chip breaker edge, which combined, reduces stress and vibration when machining difficult materials such as titanium and stainless steel. All tools are coolant fed for maximum performance. Designed for trochoidal milling via the overlapping movement of circular paths, these tools can rough and finish mill over 30% faster than standard designs, while increasing tool life significantly. 

EMUGE-FRANKEN TiNox-Cut End Mills are made from premium ultra-fine micro grain solid carbide with a maximized transverse rupture strength for high impact applications, and produce impressive results compared to conventional end mills. Advanced PVD-applied multi-layered coatings withstand excessive heat and provide superb wear resistance for longer tool life, and tool geometry is designed to produce minimal vibration when machining tough materials. 

TiNox-Cut N, NF and Trochoidal End Mills are available in axial internal coolant-through capability for maximum chip evacuation and cooling ability. TiNox-Cut N and TiNox-Cut Trochoidal tools are available in both square-end and corner radius configurations. Weldon flat shank construction is available in both TiNox-Cut NF and TiNox-Cut Trochoidal tools, and is compatible with Emuge FPC Milling Chucks featuring an anti-pullout pin lock system. Overall, the expanded line includes tools that are available in inch sizes ranging from ¼ʺ to 1ʺ in diameter, and in stub, standard, long and extra-long lengths. 

For more information, please visit:


For over 100 years, the German company group EMUGE-FRANKEN has been one of the world’s leading manufacturers of precision tools for thread cutting, gaging, clamping, and milling. With 1,950 employees, EMUGE-FRANKEN offers an innovative product program with 40,000 in-stock items and a multiple of that with customer-specific tools. The product range focuses on applications in the automotive industry, power plants, aerospace industry and medical technology as well as general manufacturing. As a complete system supplier for the machining industry, EMUGE-FRANKEN has branch offices or sales partners in 52 countries. 


EMUGE-FRANKEN USA (Emuge Corp.) is a wholly-owned subsidiary of the 1,950 employee German company EMUGE-Werk Richard Glimpel GmbH & Co. KG (Lauf, Germany). EMUGE-FRANKEN USA also offers end-user technical support through a network of in-the-field engineers and in-house product specialists, all with extensive tooling and application experience. Over 10,000 types of cutting tools and accessories are stocked in the company’s U.S. and Canadian Headquarters located in West Boylston, MA, U.S.A. The recently expanded 50,000+ sq. ft. facility includes a technology center with a machining and tooling demonstration showroom and classroom, tool manufacturing and coating, reconditioning, warehouse, sales, support and administrative offices. For more information on EMUGE-FRANKEN USA, call 800-323-3013, at 1800 Century Drive, West Boylston, MA 01583-2121, or visit (

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Conserve Precious Liquids in Non-Pressurized Systems with 1/8 NPT Siphon Fed No Drip Nozzle

 EXAIR’s new 1/8 NPT No Drip Siphon Fed Air Atomizing Spray Nozzles provide consistent and even flow of non-pressurized liquid for applications like marking, lubricating, rinsing, cooling, quenching, wetting (moistening), dust control and humidification. The intelligent design of this Siphon Fed spray nozzle allows for the absence of liquid pressure and in turn, uses gravity fed liquids or lifted liquids from a siphon height of 36 inches (91cm) with the added benefit of positively stopping liquid flow when compressed air is shut off.

Post spray drips waste precious resources such as expensive coatings, chemicals or water, and unwanted drips can ruin product function on sealing or mating surfaces as well as ruin the appearance of painted or coated finishes. EXAIR’s No Drip Atomizing Nozzles are ideal for these situations where no post-spray drip is permissible. When the compressed air supply is shut off, the no drip nozzle positively seals off the flow of liquid eliminating the possibility of drips.

EXAIR’s No Drip Siphon Fed Atomizing Nozzles are available in round and flat fan liquid patterns. The volume of liquid flow depends on either the gravity or suction height coupled with air pressure. All of EXAIR’s spray nozzles, which include nozzles for pressure fed applications, are composed of 303 stainless steel adding durability and corrosion resistance.  They are available with 1/8, 1/4 or 1/2 NPT inlets with a variety of styles, flow rates and liquid patterns. Mounting brackets are also available for easy installation in specific areas on product lines. They are CE compliant and conflict mineral free. Prices start at $168.

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AkzoNobel invites startups to bring surfaces to life and Paint the Future

Startups are about to embark on another exciting journey of discovery and collaboration with AkzoNobel – it’s launch day for the Paint the Future global startup challenge 2021.

Startups have until July 20 to submit their ingenious solutions to Paint the Future. All submissions will receive feedback from industry experts. Selected finalists will be invited to a collaboration event in late 2021. Winners will be offered partnership agreements to work with AkzoNobel on sustainable business opportunities.

“Pioneering new technologies and solutions for our customers is something we’ve been doing for hundreds of years,” says Klaas Kruithof, Chief Technology Officer. “Today, with the rapid development of technology in so many areas, we invite others to join us in pushing boundaries – beyond expectation, imagination and generations. Paint the Future is how we drive collaborative innovation in the paints and coatings industry.”

The company’s unique win-win approach to innovation is proven to work. New technologies and complex solutions can be developed much faster through collaboration. In just over two years, Paint the Future has produced 18 successful solutions.

“For startups, think how much more you could do with access to AkzoNobel’s expertise, resources and global reach – as well as the knowledge held by the 2,220 members in our collaborative innovation ecosystem,” says Ally van der Boon, Paint the Future Program Manager. “This is an incredible opportunity for you to develop and accelerate your solution. Imagine how far we can go together.”

The 2021 Paint the Future program will explore solutions to five challenges:

  • Enhanced functionality: What exciting new functionality and/or transformative power can your technology offer to bring surfaces to life?
  • Customer experience: How could your solution improve the way our customers experience our products and services?
  • Smart application: How could your solution change or improve the way paints and coatings are applied?
  • Circular solutions: How would your solution enable circular use of materials at any point in our value chain?
  • Smart manufacturing and supply chain: How can your solution help us create and adopt smarter manufacturing and supply chain solutions?

Ready to paint the future with us? Join the global startup challenge at

About Paint the Future
Launched in 2019, Paint the Future is AkzoNobel’s global collaborative innovation ecosystem. It’s a bold initiative to accelerate, test, launch and scale ideas and solutions for the paints and coatings industry. Paint the Future runs a variety of programs to accelerate innovation. Initially open to startups, it was quickly expanded to embrace academia, research institutes and two large groups of suppliers. As the ecosystem continues to grow and build on the success of each program, it’s become the largest in the industry.

About AkzoNobel

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries

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