Why Is It Okay to Fire a Customer?

By Aneesa Muthana

We work overtime to meet the demands of our customers, and rightfully so. Our success depends on our reputation and repeat business. So much so that going the extra mile in communication and delivery has effectively become the new baseline for good customer service for successful businesses.

This is all well and good. I’m proud of our industry’s efforts to elevate the standard through innovation and technology, and it’s working. Even so, elevated standards mean bigger risks for customers and suppliers alike, making the century-old saying of “the customer is always right” somewhat of an overstatement. What was once sealed with a handshake is now enforced by contracts and documents written to protect…

Read Aneesa’s blog on MMSonline.com

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