[BELLINGHAM, WA – July 2025] – ProShop ERP, the leading cloud-based ERP/QMS/MES platform engineered by manufacturers for manufacturers, announces the appointment of Alison Hawkins as Chief Executive Officer, effective June 2025. The move marks a significant milestone in ProShop’s continued evolution and underscores its unwavering commitment to helping customers thrive in increasingly competitive manufacturing environments.
ProShop ERP is the trusted backbone of operations for hundreds of North American job shops and manufacturers. From quoting and job costing to compliance and quality management, ProShop empowers manufacturers to scale efficiently, stay audit-ready, and drive higher profitability. With Hawkins at the helm, the company is doubling down on its customer-first mission – to ensure that every enhancement, feature, and decision reflects the needs and ambitions of its users. In addition to its robust software platform, ProShop is committed to helping manufacturers learn, connect, and grow. Through regional events held across North America, ProShop brings shop owners and operators together for hands-on learning, real-world strategies, and peer-to-peer collaboration. The next educational event will be held in September 2025 in Chicago. Learn More.
“ProShop exists to serve our customers—it’s that simple,” said Ms. Hawkins. “We know that when a manufacturer chooses our software, they’re trusting us with the operational heartbeat of their business. That’s a responsibility we take incredibly seriously. Every product improvement, support interaction, and strategic initiative is centered on helping our clients achieve more.”
Hawkins previously served as ProShop’s Chief Operating Officer and Chief Financial Officer, where she led transformative initiatives in operational alignment and customer success. She now joins the founding team – Paul Van Metre (Chief Evangelist), Kelsey Heikoop (Chairman of the Board), and Matt Carrico (Chief Architect) – to further strengthen the company’s customer-focused culture and product innovation roadmap.
“Alison brings a relentless focus on customer value and impact,” said Paul Van Metre, co-founder and Chief Evangelist. “She listens deeply, acts decisively, and never loses sight of the fact that our clients are at the center of everything we do.”
“Our customers don’t just use ProShop—they rely on it to grow,” added Kelsey Heikoop, co-founder. “Alison’s leadership will help us serve more shops, more meaningfully, at every stage of their journey.”
“Alison is a systems thinker and a servant leader—a rare combination,” said Matt Carrico, co-founder and Chief Architect. “She understands that scaling responsibly means staying close to our customers.”
With Hawkins as CEO, ProShop is expanding its bench of product, operations, and customer success leaders – all united by a shared mission: to deliver unparalleled value to manufacturers and become the most trusted operational platform in the industry.
