ANN ARBOR, Michigan — The Association for Advancing Automation (A3) announced the launch of Age of Automation, a global advertisement feature series presented by A3 and produced by BBC StoryWorks that explores how automation is transforming industries and improving lives around the world. The series features original films and articles highlighting organizations using automation to address real-world challenges.
Through compelling, human-centered storytelling, Age of Automation examines how automation technologies are being harnessed to expand access to healthcare, enhance education, strengthen disaster response, and build more resilient industries. The series brings together stories from leading global organizations working at the intersection of innovation and impact.
“Automation is often discussed in terms of productivity and efficiency, but at its core, it’s about people,” said Jeff Burnstein, president of A3. “This series highlights how automation augments human capability: improving patient care, expanding educational access, strengthening safety, and empowering the next generation of innovators.”
Produced by BBC StoryWorks, the commercial content studio of BBC Studios, the series spans multiple continents and industries.
A3’s episode focuses on young innovators participating in robotics competitions, showcasing how hands-on automation experiences are helping teens redefine the future of technology and workforce development.
Additional episodes spotlight organizations including Mayo Clinic, Google, Cisco, Daifuku, Komatsu, Toyota Mobility Foundation, Cimcorp Group, and Avnet.
Automation Stories, Human Stories
The series explores how automation has evolved from a foundational industrial tool to an embedded force shaping modern life. With global populations growing and demands shifting, automation technologies are increasingly being deployed to address healthcare access, educational equity, disaster resilience, mining safety, and supply chain efficiency.
Each short film presents a community-centered story — from AI-enabled learning for deaf students to autonomous mining trucks designed to improve safety, to robotic mobility systems helping a child take his first steps.
“Technology develops in layers, and automation is one of the most powerful enablers of human progress,” Burnstein added. “By presenting this series with BBC StoryWorks, we’re able to showcase authentic stories that demonstrate how automation is improving lives in tangible, measurable ways.”
Now Streaming Globally
Age of Automation is now available to view online, with episodes released across BBC StoryWorks’ global digital platforms. Audiences can explore the full series and learn more about how automation is shaping the future of mobility, medicine, education, resilience, and workforce development at https://www.automate.org/a3/age-of-automation.
About Association for Advancing Automation (A3)
The Association for Advancing Automation (A3) is the leading global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Members of A3 represent more than 1,450 manufacturers, component suppliers, system integrators, end users, academic institutions, research groups and consulting firms that drive automation forward worldwide.
