Trondheim, Norway – 5 February, 2026 – Alva Industries (Alva), a manufacturer of frameless motors and the creator of FiberPrinting™ technology, today announced the expansion of its North American presence with the establishment of a US office and the appointment of David Eidelshtein as Sales Director North America.
North America is a key market for Alva, and as part of this regional focus, the company has appointed David Eidelshtein as Sales Director North America. In this role, David will be responsible for building Alva’s commercial presence across the region, working closely with OEM customers from early technical engagement through long-term partnerships.
David brings more than 10 years of experience in global sales and business development within motion, automation, and advanced industrial technologies. He has led complex sales cycles with tier-one OEMs across robotics, semiconductor manufacturing, medical devices, and industrial automation. David holds a Bachelor of Technology in Mechatronics, Robotics, and Automation Engineering from the British Columbia Institute of Technology. He will be supporting customers across North America.
“I’m energized by the opportunity to scale Alva’s presence across North America by building strategic partnerships with OEMs developing next-generation technologies,” said David Eidelshtein, Sales Director North America at Alva Industries. “Throughout my career, I’ve focused on introducing transformational innovations to applications where they create real impact. Alva’s FiberPrinting™ technology represents a breakthrough that can redefine performance in critical markets. My approach has always been relationship-first, working closely with engineering teams and executives to convert design wins into long term partnerships.”
“David brings the right mix of industry expertise, technical depth, and entrepreneurial spirit to support Alva’s ambitious growth plans,” said Nicolas Giraudo, CCO of Alva. “His positive attitude and energy, combined with strong understanding of high-end markets position him to make an immediate impact as we scale our commercial presence internationally. We’re thrilled to welcome him to the team.”
About Alva Industries
Alva Industries is a Norwegian deep-tech company developing high-performance electric motors with their patented FiberPrinting™ technology. They are active in multiple markets, including optronics, robotics, automation equipment, marine propulsion systems, aerospace and autonomous vehicles
