The new facility will manufacture Universal Robots industrial collaborative robots (cobots), with future potential to include MiR autonomous mobile robots (AMRs). It will also serve as a regional customer training center, service hub, and visitor experience center.
The new U.S. Operations Hub will support the re-industrialization of America with advanced robotics. The company seeks to support the evolving needs of American industry, including productivity, reshoring, upskilling, and increased automation to address workforce challenges and enhance global competitiveness.
This facility expands Teradyne Robotics’ presence in the Detroit area, creating over 200 jobs over the coming years and an all-new robotics technology hub supporting advanced manufacturing in Michigan, the Midwest, and throughout America.
Supporting the growth of advanced robotics in America
A recent survey shows that 73% of North American manufacturers cite productivity improvement as their top reason for investing in automation. Of the companies already using cobots, the vast majority (87%) are already seeing double-digit productivity improvements. Eighty-three per cent of all respondents reported positive employee sentiment towards robotics adoption.
Teradyne Robotics produces a range of robots designed to work alongside people, augmenting existing workforces and creating better workplace environments for employees. Its scalable, AI-enabled robotics platforms are built for agility, flexibility and future-proof performance.
Teradyne already has a large robotics customer base in North America and a regional robotics office in Novi, Michigan. The company is based in North Reading, Massachusetts with its robotics R&D based in Denmark.
The location of the new Operations Hub was a strategic choice based on the area’s strong manufacturing heritage and industrial future.
“Locating this hub in Metro Detroit puts us at the center of U.S. manufacturing and innovation,” said Justin Brown, Chief Commercial Officer of the Teradyne Robotics Group. “Being close to leading manufacturers allows us to deliver automation solutions to some of our biggest customers, enabling Teradyne Robotics to be even more agile and responsive. The region’s industrial foundation, strong talent base, world-class universities, and growing aerospace sector make it an ideal base to support advanced manufacturing in the United States.”
“We are pleased to support a new U.S. Operations Hub for Teradyne, whose products and solutions are an incredible complement to the innovative and valuable supply chain that is found in Michigan. The partnership between the company and the State of Michigan presents an incredible opportunity and competitive advantage for all involved,” said Quentin L. Messer, Jr., CEO of the Michigan Economic Development Corporation. “Team Michigan stands ready to continue our work with the company for many years after this announcement. I wish the Teradyne team success and prosperity, and I look forward to celebrating their accomplishments in Michigan for years to come.”

