Apple Embraces Precision Machining

Apple recently released their new MacBook notebook computers. The company put out an excellent video which spends a great deal of time discussing the machining of the computer’s unique one piece design composed of aluminum. Apple set out to create the lightest, thinnest, most robust and sexy notebook of its kind. Aluminum was chosen as the material because it has a great strength to weight ratio and potential for a high quality finish. The video shows the extensive precision machining involved in the computer’s production, from the extrusion process to produce single blocks of aluminum through the 13 separate milling operations to create the its main body.

Question: Does this video below make you want to buy an Apple computer or Apple stock?

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