By Lloyd Graff
The General Motors train is lumbering toward bankruptcy. Does it give you any comfort that Elmer Fudd in pinstripes, otherwise known as Fritz Henderson, is now running the show at GM? Henderson is another GM lifer who has been a successful bureaucrat politician at General Motors—not exactly a guy who looks like the next Lee Iacocca or Steve Jobs.
What a mess the company has become. Alfred Sloan must be laughing or crying in his grave as he watches jokes like Rick Wagoner and Elmer Fudd, excuse me, Fritz Henderson, fumble toward bankruptcy.
I felt like retching as I watched GM’s current TV advertising joke, “Put on your rally caps America. It’s time for a comeback.” The ad deftly admonishes the viewers. How incredibly corny and out of touch can you get? And then the announcer talks about the GM “total confidence” program. How can the people at GM and their ad agency think viewers are going to buy this kind of cynical condescending eyewash?
But this is how GM got to where they are today. The company has become a joke, a Jay Leno one-liner, because the management continues to be laughable. The GM trucks and cars are not bad, but who wants “not bad” when you can buy Honda and Toyota for the same money and you know they’ll be around in five years?
When GM guts the company, throws out the Elmer Fudds and talks to its customers as intelligent consumers, not stupid yahoos, I’ll consider buying a vehicle from them.
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