(LATROBE, PA) – While economic cycles may move slowly, the pace of social media access to valuable industrial and high-tech resources is quickening. Kennametal (NYSE: KMT), a world leader in tooling, engineered components, and advanced materials for the world’s manufacturing and mining industries, is among the pioneers in this effort.
As reported at the recent IMTS 2010, North America’s leading manufacturing trade show, Kennametal debuted an interactive catalog app for the iPad® platform. Users can conveniently download any and all of Kennametal’s numerous product catalogs and review products and specifications, request quotes, view engineering drawings or videos, or contact technical support for more information.
Now this app is available for download through iTunes® at no cost. “Whether it’s for accessing product information, seeking expert help, or just communing with fellow users and fans, we want to be sure people are accessing the Kennametal information they want in the way they want to get to it,” says Jennifer Altimore, site content manager at Kennametal. “Estimates of iTunes® users number in the hundreds of millions, and they’re downloading an ever-growing range of content. It’s game-changing when you realize Kennametal is among the first to recognize that engineers, machinists, and other experts who want the latest and most exact technical information also watch videos and listen to music .”
While social media efforts are still relatively recent at the company, Kennametal groups have already formed on Facebook® and LinkedIn® (search Kennametal Inc. on both), followers are following Twitter® feeds (@Kennametal_Inc), and a video library is growing on YouTube® (search Kennametal Solutions). “We’ll continue to experiment a lot, and as the audience grows, we’ll be measuring the response and engaging the audience with the resources they want,” Altimore adds.
iTunes® users can simply search Kennametal in the iTunes Store to download the app, or all may visit www.kennametal.com for more information.
Kennametal Inc. (NYSE: KMT) delivers productivity to customers seeking peak performance in demanding environments by providing innovative custom and standard wear-resistant solutions. This proven productivity is enabled through our advanced materials sciences and application knowledge. Our commitment to a sustainable environment provides additional value to our customers. Companies operating in everything from airframes to coal mining, from engines to oil wells and from turbochargers to construction recognize Kennametal for extraordinary contributions to their value chains. In fiscal year 2010, customers bought approximately $1.9 billion of Kennametal products and services – delivered by our approximately 11,000 talented employees doing business in more than 60 countries – with more than 50 percent of these revenues coming from outside North America. Visit us at www.kennametal.com.