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    Today’s Machining WorldToday’s Machining World
    Home»NOBLELIFT North America Welcomes Bill Pedriana as New President
    Industry News

    NOBLELIFT North America Welcomes Bill Pedriana as New President

    AdminBy AdminJanuary 7, 2025Updated:January 7, 2025No Comments3 Mins Read
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    Des Plaines, Illinois – January 7, 2025: NOBLELIFT North America, a global leader in lithium-iron material
    handling technology, is excited to announce the appointment of Bill Pedriana as its new President. With
    nearly four decades of experience in the material handling industry, Pedriana is poised to lead
    NOBLELIFT North America into a new era of innovation, growth, and customer-centric success.

    Bill Pedriana served as Chief Marketing Officer at Big Joe Forklifts, where his visionary leadership helped
    rebuild the brand, develop groundbreaking products (including the Joey series of access vehicles and
    their cobot pallet truck concept), and execute comprehensive sales and marketing strategies. For 14
    years, Pedriana played an instrumental role in achieving an extraordinary 14x growth in sales and
    helping to drive the global expansion of Big Joe’s parent company, EP Equipment.

    Pedriana’s track record of aligning business strategies with customer needs has consistently delivered
    exceptional results throughout his career. Drawing from his wealth of experience, he now brings his
    expertise to NOBLELIFT to continue building on the strong foundation established by his predecessor,
    Loren Swakow. Under Swakow’s leadership over the past eight years, NOBLELIFT North America
    experienced unparalleled growth and built a reputation for providing innovative and high-performance
    material handling solutions.

    “I became attracted to NOBLELIFT over the past few years due to their exceptional manufacturing
    quality, progressive equipment design theory, and their sophistication when it came to deploying
    intelligent material handling systems,” said Pedriana. “As the incoming President of NOBLELIFT North

    America, I aim to continue the strong growth the organization experienced under Loren Swakow over
    the past 8 years by utilizing my sales and product development expertise to enhance the value of
    NOBLELIFT for its distributors and OEM partners. In 2025, we will be introducing a number of new
    products and programs and expanding our team and capabilities to support our growth.”

    Leading the Material Handling Industry Forward
    NOBLELIFT North America is known for its wide range of innovative material handling equipment,
    including electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-
    stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers,
    automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. With products trusted
    in over 100 countries, NOBLELIFT continues to deliver on its promise of high performance, low
    maintenance, and advanced ergonomic designs at an unbeatable value.

    "As part of NOBLELIFT’s focus on delivering exceptional customer experiences, we are excited to have
    Bill Pedriana join us in this pivotal leadership role," said Wendy Mao, CEO at Noblelift Intelligent
    Equipment Co., Ltd. “His passion for the industry, proven ability to execute innovative strategies, and
    dedication to customer satisfaction make him the perfect leader to guide NOBLELIFT into our next phase
    of growth.”

    Pedriana’s values extend beyond operations and product development. “Our industry was built by
    family businesses and handshakes,” shared Pedriana. “While it’s great to win, it’s how you play the
    game that delivers true long-term success. I’m grateful for the opportunity to bring everything I’ve
    learned during my 30+ year career to NOBLELIFT—a brand that aligns perfectly with my beliefs.”

    Delivering on What’s Next
    With Pedriana’s strategic vision, NOBLELIFT North America will continue to lead advancements in
    material handling solutions. Plans for 2025 include the launch of cutting-edge equipment and innovative
    programs designed to empower dealers, and end-users alike.

    NOBLELIFT North America invites dealers, OEM partners, and businesses to experience how its products
    and services are transforming operations across industries. To learn more about NOBLELIFT

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Admin

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