Northbrook, IL, May 1, 2025 – Old World Industries (OWI), a leader in the automotive aftermarket best known for its brands of PEAK® automotive antifreeze and coolant and BlueDEF® diesel exhaust fluid (DEF), announced today the acquisition of J&J Lubricantes, a leading manufacturer and distributor of automotive coolants, oils and other lubrication products based in Monterrey, Mexico.
The acquisition elevates the two companies’ 25-year partnership and unlocks new growth potential across Mexico for OWI. One key element of the strategy will be the local manufacturing and distribution of OWI’s flagship products. Additionally, OWI will leverage its customer-first mindset, technical knowledge and expertise to better address customer needs in the Mexico market.
“We’re excited to grow with our customers and take a bigger role as the right solutions provider for quality coolants, DEF, oils, and other lubricants in Mexico,” said Greg Noethlich, Chief Executive Officer of OWI. “We are continuing to invest in bringing quality products and technologies with simplified supply chain solutions to our customers.”
Javier Gonzales, owner of J&J Lubricantes, looks forward to a new era of the long-running relationship with OWI.
“After more than two decades of close collaboration, this acquisition is a natural and exciting next step,” said Mr. Gonzales. “It strengthens our ability to serve customers with greater efficiency and deliver vehicle-specific solutions that are more responsive to the unique needs of the Mexican market.”
Unlocking Growth with Local Manufacturing
While J&J Lubricantes and OWI have enjoyed a long and successful partnership, OWI’s new ownership now positions the company to respond to the region’s evolving needs with speed and agility. This local presence will bring improved lead times, speed up the time to market for new products, and enhance support for customers.
“Our goal is to build on the base of our strong history with J&J Lubricantes,” Warren Morrow, Chief Operating Officer of OWI, said. “This will allow us to serve customers with improved lead times and better distribution costs.”
By producing locally, listening to customers, and following key market trends, OWI aims to introduce product innovations that meet regional demands through expanding its distribution footprint, packaging updates, formulation improvements, and new technologies.
To learn more about Old World Industries and its portfolio of automotive and heavy-duty coolants and vehicle safety and visibility products, visit owi.com.
For more information about Old World Industries Mexico, visit PEAKauto.mx.
