Race Off-Road with the Lincoln Electric® Rally Truck on New TROPHYLITE™ App

Cleveland – Fans of Lincoln Electric and off-road racing can now race the Lincoln Electric rally truck in the new TROPHYLITE™ Rally App for the iPad, iPhone or iPod Touch platforms. The company has partnered with TROPHYLITE and 2XL Games as an official sponsor with a virtual Lincoln Electric rally truck and trackside banners sporting the company’s logo.

The relationship with 2XL Games is unique in that it allows sponsors like Lincoln Electric to offer rewards to players racing that company’s truck. If a user selects to drive the Lincoln-sponsored rally truck, they have a chance to win prizes from Lincoln Electric. Prizes are awarded to the players who reach a specific goal on a given day.

The current reward is a Lincoln Electric t-shirt for the longest jump each day. New prizes and chances to win will be added throughout the year. Notifications are sent to the winning player via email alerting them of the prize they won.

For more information on prizes, qualifications and Lincoln Electric’s TROPHYLITE sponsorship, visit www.lincolnelectric.com/products/trophylite/. This webpage also has a leaderboard for points and footage from the game. Visitors to the site can also sign up to win a free download of the game.

Come see Lincoln Electric’s booth 6633 at the 2010 FABTECH International and American Welding Society (AWS) Show in Atlanta (Nov. 2-4) to see a TROPHYLITE rally truck and play the game first-hand. The top scorers at the show will win prizes, including an iPad, iPhone and an iTunes gift card.

The Lincoln Electric Company, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume control systems and plasma and oxyfuel cutting equipment. The company holds a leading global position in the brazing and soldering alloys market. For more information on Lincoln Electric’s new products and announcements, sign up for the monthly iWeld™ newsletter at www.lincolnelectric.com/iWeld.

TROPHYLITE is a spec off-road race truck that has its own General Tire TROPHYLITE race series for the off-road community. The TROPHYLITE trucks are spec trucks, which means that all of the trucks must use the same parts and are heavily regulated to keep the costs in line. TROPHYLITE has been building and running the race series now for 3 years and just crowned their most recent series champion Louis Chamberland. For more on TROPHYLITE please visit www.TROPHYLITE.com.

2XL Games is a Phoenix based game company that recently released the iTunes hit game 2XL Super Cross earlier this year. The brain trust at 2XL has been responsible for other big games in the off-road genre like Motocross Madness, Baja Edge of Control, and ATV Off-Road Fury. For more on 2XL please visit www.2XLGames.com.

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