A recent article on thestreet.com discussed a study, done by TrueCar, of retail car buying behavior in the U.S. 50 states in 2010. The study shows some intriguing trends that shed light on cultural/political differences and commonalities throughout America.
The study found that America truly does have a national vehicle. Ford’s F-Series truck was the No. 1 selling vehicle in 35 of 50 states, while the Chevrolet Silverado was No. 2 to the F-Series in 20 states. It ranked first in Arkansas, Iowa, Maine and North Dakota.
Twelve states had all five top selling vehicles made up of either pickup trucks or SUVs (no sedans). Eight out of 12 of those states voted for John McCain in the 2008 election. Hmmmm, many Today’s Machining World readers driving pickups or SUVs?
There were seven states in which all top five cars were Japanese. All of those states voted for Obama in the 2008 election.
Highly populated states bought a lot of imports. Imports make up the top five vehicles in three of the four most populated states: California, where Honda Civic is No. 1; New York, where Accord is No. 1; and Florida, where Corolla is No. 1.
In Michigan, not surprisingly, the top five retail vehicles were from the Detroit Big Three—ranked from first to fifth were the Ford Fusion, Chevy Malibu, F-Series, Chrysler Town & Country minivan (not among top five in any other state), and Ford Escape. Analysts attribute the inclusion of Chrysler on the list to the fact that it’s the only Detroit car company to make a minivan.
Question: Would you feel good about buying an imported car from Japan if you thought it could help the Japanese rebuild their country?