By Lloyd Graff
It’s almost fourth of July, the corn is high, and everybody in machine toolville is getting stressed out because IMTS is getting close.
If you are showing in Chicago the tension is building. Are you spending too much? Will enough people show to justify the Benjamins? Will you get ripped off more than you planned to get ripped off?
On the flip side, IMTS holds the promise of giving business a big bump for the end of 2010 going into 2011. It will connect you with the foot soldiers who can make a difference for your product. It can give you a lead to drink from for a long winter. It will provide precious emails and cell phone numbers to bang away at.
IMTS is still important for showing off new machines and strutting your stuff. It establishes a pecking order in the key areas of metalworking. It’s part of playing in the Big Leagues, but still, I always agonize about whether IMTS is worth the sacrifice of tripping through the maze of McCormick Place blues. I have lived with this schizoid view of America’s machining festival for many years. When the holiday lasted 10 days it was an excruciating, foot killing, back cracking opportunity to press the flesh of the oil stained cognoscenti against Machinedom.
When there used to be tigers, contortionists (see video below), and sexy German and Japanese models in the exhibits, IMTS was live theater. In 2010, the froth will be gone. It will be all “bidness” compressed into six days of hard sell.
God willing, I’ll be there, peddling and schmoozing and wearing a tie. Oh what fun—I hope .
Question: Do you expect IMTS will be worth it this year?