I often see machine tool preference as a kind of religion, and my game is not to try to convert people. In the used machinery business, my usual strategy is to be a matchmaker rather than a missionary. If customers ask for an ACME 1-5/8” RB-8 I don’t generally attempt to sell them a Wickman 1-3/4”. If a customer is a devout Tornos user, I doubt I can convert them to Citizens.
A few years ago I trekked through the mountains of Slovenia with a customer to buy a Schutte SE16 spindle stopper sitting in a barn. We could hear cows mooing through the wall. It was the machine the customer asked for and I didn’t even attempt to sell him a different brand.
I wonder, is it a better business for me to try to provide the exact product a client asks for (when there may be only a few available in the world), or attempt to convince a customer the product I already possess is just as good or better than what they requested? Perhaps I just don’t have the expertise for the missionary business.
Would it be more fulfilling to be a missionary?
Question: Do you like like using more than one brand of machines in your shop?