The wonderful definitive biography of Steve Jobs by Walter Isaacson spends many pages on the close collaboration between Jobs and his Chief Designer, Jony Ive. Ive was the brains behind the design of the iPod, iPhone and iPad. He and Jobs worked closely since 1997, refining a minimalist approach with an emphasis on rounded rectangles that makes Apple’s products so beautiful and unique.
Great design works so effortlessly that we often ignore it as we enjoy it, while crappy design gets in the way of usage and pleasure.
When I read a blog by Joseph Szczesny of The Detroit Bureau a couple of days ago about Chris Chapman, BMW’s chief designer in the U.S., moving to Hyundai, it struck me as major news. Car design is huge in developing a brand. With the Sonata and Elantra Hyundai has moved into the top rank of auto makers. Snatching BMW’s #1 sounds like a real coup.
One of the primary ideas I’ve gotten from the Steve Jobs story is the importance of putting artistry into your life. Not just your products, not just your work, but your life. I think we all have some talent, a spark, something special and magical that we can access if we focus on it. Maybe it’s our voice that fits perfectly in a choir, or our gardening touch, or the ability to integrate machining capabilities to perform a job perfectly and repeat it.
Pursuing the special talent that makes magic is my goal for 2012. I’m looking for it in writing this blog.
I wish you joy in making your own magic today.
Question: Do you think Mitt Romney can ignite enough voters to beat Barack Obama?