Online Auctioneer Dennis Hoff's take on feelings of buyers and sellers

In the 2008 January issue, Today’s Machining World did an interview with Dennis Hoff, president of Hoff-Hilk Auction Services, an online auctioneer which sells commercial and capital equipment exclusively. In the interview Hoff gives an insider’s perspective on the online auction business, discussing the effects of auctions on both the buyers and sellers from both a monetary standpoint as well as psychological one.

 

In this video Hoff addresses how site coordinators for an auction sale often must play “psychologist” to help sellers cope with the pain or angst which often accompanies selling their businesses. 

 

In this video Hoff says candidly that while both buyers and sellers often don’t feel auctions are fair, he thinks that after an online sale the sellers generally feel more satisfied. He attributes this to the convenience of bidding online, which brings more people from far off places to compete in the sale.

Share this post