Author Archives: Noah Graff

Ep. 85 – Kaizen Principles for Personal Growth with Darrell Sutherland

By Noah Graff

Today’s guest on the podcast is Darrell Sutherland, founder and owner of Dylan Aerospace in Auburn, Washington, a Tier 1 supplier for Boeing.

Scroll down to listen to the podcast. Or listen on your phone on Apple Podcasts and Google Podcasts.

Darrell is also a professional mentor. He believes in using the Kaizen manufacturing principles for personal development as well as to improve a business. He believes in the power of mentorship so fervently that he spends over $100,000 a year on his own education.

Main Points

(3:40) Darrell talks about his personal transformation in the last decade or so. He says that for many years it was hard for him to just get out of bed because he wasn’t happy with his life, despite his success and running a business he loved.

(4:15) Darrell says growing up he looked awkward and was bullied a lot but thinks his difficult childhood prepared him for adversity later in life. He says when he was young he got into martial arts, which made him realize his passion for learning and more importantly teaching. He says he has a talent for deconstructing ideas and concepts and synthesizing them into individuals’ unique abilities. 

(5:40) Darrell grew up in Washington state. His grandfather and father worked for Boeing. His father told him to never be a “number” working for Boeing.

(8:00) Darrell says his manufacturing business had been very successful and made a lot of money for a long time before he underwent his personal transformation. He was even able to take more than 10 years off from day to day operations so he would have a lot of time to raise his kids. Yet he still wasn’t content with his life as he was addicted to food and alcohol, gaining over 100 pounds. He says November of 2009 he realized that he needed to change direction, starting with his health. Darrell says it took him many years and thousands of dollars to get the guidance he needed to fix his life. 

(11:00) Darrell in the end realized that the Kaizen principles he had embraced in his manufacturing business could be applied to his own personal life. Darrell summarizes the Kaizen principles as deciding what one wants to accomplish and then analyzing and breaking it down to its root. Then a person starts making small incremental changes at the lowest level he can, and then analyzes the result at that low level. The process makes a person more aware of certain facts about his own life that he hadn’t looked at before. Then when a person can understand the roots of what the real issues are, he can understand the challenges he needs to overcome. Darrell calls his philosophy “living Kaizen,” and in his new book he writes about its parallels with the Toyota Kaizen model. 

(14:30) Darrell says that reshoring of manufacturing is happening quickly and we as a country need to be prepared for it. He says despite Covid-19 this is probably one of the greatest times to be in manufacturing. He says that the pandemic demonstrated to everyone that the offshoring of U.S. manufacturing during the last few decades put the United States in a terrible position in the areas of infrastructure and national security. 

(15:40) Darrell says before Covid-19 he was already planning for 2020 to be a big year for his company. He says that several years ago his company started an initiative called I Love MFG. MFG stands for “Moving, Feeding, and Guarding” America and the world. 

(16:55) Darrell says that young people have no connection to manufacturing. He says they don’t think about their consumer items or modes transportation that are created through manufacturing. He says with reshoring upon us he is going to devote himself to opening young people’s minds to manufacturing.

(19:30) Darrell says that people often “stumble” into the world of manufacturing rather than set out to make it their trade. He says the question we need to ask is, how do we turn people into professional manufacturing people? He says we need to analyze how people are hardwired from birth and softwired by their community and then find the lane for them in the manufacturing space. He says he interviews his employees of all levels to help them figure out their talents and find the best way they can excel at his company.

(24:30) Darrell talks about how to find mentors and why they are so important. He says mentors are important to help us to find our weaknesses so we can fix them but to find the right mentor a person has to figure out what he wants. Darrell says to look on social media for mastermind groups to locate mentors, but he warns to watch out for life coaches who haven’t already achieved anything in their lives. 

Darrell says for more information about Living Kaizen people can go to his Website, darrellasutherland.com and lifeapprentaceship.com where he will be giving away a free PDF with an introduction to his program.

Question: Which self-help books have benefited you in the past?

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How to Deal with the Police?

When I was growing up on the South Side of Chicago on Euclid Avenue, seven blocks north from where Michelle Obama grew up, my father taught me many valuable life lessons.

One that I remember quite vividly was what to do when I was stopped by a Chicago policeman while driving. My dad had illustrated his approach a few times while I observed from the car. He was proud of his skill and execution.

He told me, “Lloyd, right after you stop the car, turn off the motor and immediately get out of the car, stand erect, and walk up to the police car while the cop is still in the car. Apologize if you were speeding or made a driving error.” My dad had used this strategy successfully a number of times. He had also perfected the folded $20 bill concealed under the driver’s license play, which he was extremely proud of.

I never had the bold courage to do the folded bill, but I did try the jump out of the car routine a few times until a polite policeman told me quite forcefully to stay in the car with my hands on the wheel.

***

When black kids get their license they get very different instructions. My wife tells me that the parents of her black students live in mortal fear of their children being stopped by the cops and being harassed, or worse.

Ben Cohen of the Wall Street Journal wrote a nice piece Monday about Malcom Brogdon, who plays guard for the Indiana Pacers. Brogdon recounted the advice he received when he was 16 from his grandfather, who happened to be a civil rights leader. When he was given the family’s old green Toyota Avalon he had to sign a binding legal contract before he got behind the wheel, which set forth how he was to behave if he ever was stopped by the police.

Brogdon said, “I was taught to put my hands on the steering wheel, to turn off the music, to roll down every window of the car, to put my blinkers and emergency hazards on, and sit there silently and comply with the officer until he let you go.”

Brogdon followed the instructions correctly and came out ok when he eventually did get stopped. His mother, a professor at Morehouse College, says she was relieved but still fears another incident could get out of control.

***

A couple days ago, the Wall Street Journal and the New York Times, which usually disagree about everything, wrote remarkably similar pieces about rogue police behavior toward African-Americans. Both articles pointed out the terrible role played by police unions, insulating bad cops from being kicked off the force or being prosecuted. The union seems to think it is their sacred obligation to protect even the dirtiest of cops, especially in cases of racial targeting.

The need to clean up police practices in America is not a liberal vs conservative or Democrat against Republican issue. We desperately need order today, but the endemic fear African Americans have toward the police is bad for the whole country. Blunting the power of police unions is one thing that America can agree on.

It is doable if partisan blabbing doesn’t get in the way.

I much prefer it to the $20 under the license that I never had the guts to try anyway.

Question: Are the police being persecuted? 

 

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Ep. 84 – Advertising Machinery with Tom Scanlan of Surplus Record

By Noah Graff

Our guest on today’s podcast is Tom Scanlan, publisher of Surplus Record, an online and printed marketplace for buying and selling used industrial equipment, founded in 1924 by Tom’s Grandfather.

Scroll down to listen to the podcast. Or listen here on Apple Podcasts and Google Podcasts.

I use Surplus Record along with several other online platforms every day for our machinery business, Graff-Pinkert. But Surplus Record is unique because it combines the simplicity and transparency of an old school print publication with the convenience and speed of an online platform.

Main Points

(3:00) Tom says Leonard Graff and Aaron Pinkert, owners of Graff-Pinkert, taught him about Wickman Screw Machines when he started at Surplus Record in 1982.

(3:25) Tom says Surplus Record is the only print publication left of used machinery and industrial equipment. He says it is sent out monthly to 137,000 subscribers, 99% in the U.S. and Canada. 

(3:55) Tom talks about putting Surplus Record listings on the Web in 1995 after urging from his brother, who was in Silicon Valley. He laughs about how most of the machinery dealers at the time didn’t even know what a website was. 

(6:10) Tom says Surplus Record’s Website is constantly updated by machinery and electrical equipment dealers. He says one thing endusers appreciate about Surplus Record is that they don’t have to register to get information. Company names and phone numbers are clearly visible, unlike some other online machinery trading platforms. Also, Tom says Surplus Record’s own contact information is clearly visible on its site for endusers to call if they need credit references for sellers. He says his office gets six to eight calls per day by people asking to confirm if advertisers are legitimate. Tom says he or one of his staff personally visits 90% of Surplus Record’s advertisers, so they can stay up to date with what’s going on at their businesses and who is currently working there. 

(10:15) Tom says in the last few weeks several manufacturers have called Surplus Record to make sure they would receive their monthly print editions. They were concerned that during the COVID-19 crisis they might lose access to the Web and not be able to get the equipment they need if it goes down in the shop.

(11:40) Noah says he uses Surplus Record every day for its constantly active free bulletin board of wanted and for sale equipment.

(13:00) Tom talks about Surplus Record first accepting advertisements from auctioneers in 2005. This came about because many machinery dealers were becoming auctioneers. 

(14:45) Tom says Surplus Record is very popular for people who need electrical equipment quickly when it goes down. He says the transparent information about Surplus Record’s sellers (company name and contact information) makes it quicker and more user friendly than eBay.

(16:00) Tom talks about his father dying suddenly, which led to him running Surplus Record. He says he was trained on the job by a lot of the company’s clients.

(17:00) Tom says he is happy that his 32-year-old son, Tom IV, is now working at Surplus Record and will become his successor. He says his son still believes in keeping the print publication, but he admits that his son is much more Internet savvy than he is. He says he knows his son will come up with new ways of doing things, just like each successive generation of the 96-year-old company. 

Question: Do you prefer reading print or on the Web?

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Zooming in Different Worlds

By Lloyd Graff

I feel like I am living in several different worlds. 

During the day I am a business guy, trying to put together the diverse strings of commerce around the country and the world, culminating in a buy and a sell with a margin of profit for my company built into it. The outside world keeps telling me that there isn’t anything but scraps to be had, but I am finding a lot of opportunities when I contact the smart small and medium-sized business owners who are sniffing for opportunity at the moment. It really is quite refreshing to connect with these aggressively optimistic folk who ignore the gloom of the TV and radio blabs. I feed on their energy and they seem to enjoy mine.

As the late dusk sinks in, I turn on the news shows, which at the moment are immersed in pictures of broken windows, strewn Nikes, and stray flat screen TV boxes thought to symbolize the moment. It is demoralizing and scary journalism with no depth of understanding, just an abject play for ratings and a rising fear quotient. It affects me, even though I know it is a transient flicker of pain in 2020. The race riots have replaced COVID-19 this week as the story of the moment.

COVID is a lingering story of government mismanagement framed by the paranoid thirst of the press. It is an extremely costly one, but the threads of fear have a vibrancy for me in the death numbers of older, sicker people which comprise 80% of the dead.

Then I check stock prices and oil prices before I go to bed. Stocks are near their record highs. The NASDAQ, which has younger firms, is 3% below its all-time high. If I am looking for an indicator of optimism in America and investors from around the world, this is where I look for it.

I also take my assortment of medicines at night, which include a statin for cholesterol, a refined fish oil for all around cardiovascular health, and a Bystolic, which is an amazing beta blocker that controls high blood pressure. The negativists who see the world in decline don’t understand that people like me would never be alive at 75 after a heart attack 12 years ago. Folks living in the good old days of 1962 never would have recovered from blocked arteries like mine and their kids might well be in Iron Lungs with polio. 

We are likely to have a COVID-19 vaccine that actually works by the end of the year.  We now have a useful treatment for the illness, which will be augmented shortly. 

Not to be ignored is the rapid adoption of Zoom to connect people. My wife Risa uses it every day. I get to see my grandkids more often than I ever did before. Some young entrepreneurs infiltrated the market with a better product and took a dominant position in person to person TV while the giants, Google, Microsoft, and Cisco, slept. Now they are hopelessly behind.

The SpaceX Dragon 2

Before I go to sleep at night, I like to imagine the possibility of Zoom connecting the world with American astronauts zooming up to the International Space Station in Elon Musk’s rocket taxi. Yet the image of a brick smashing a Macy’s window plunders my calm. 

It’s June 2020. My life is good except when the noise of the day interrupts my joy of being alive.

Question: Do you still listen to the news?

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Ep. 83 – Tooling Machines to Fight COVID-19

By Noah Graff

Today’s guest on the show is Gordon Erickson, founder of KWALYTI Tool in Batavia, Illinois. KWALYTI specializes in tooling up packaging machines, often for food products such as meat and cheese. Since the COVID-19 crisis began, KWALYTI has played an essential role in combating the epidemic. The company has tooled machines to package cotton swabs for coronavirus testing. Soon it will be tooling machines that produce pouches for holding N95 masks so they can be sterilized for reuse.

Scroll down to listen to the podcast.

(2:45) Gordon talks about his company KWALYTI, a machine shop, located in the Batavia, Illinois. He says KWALYTI rebuilds and tools up vacuum packaging machines, primarily used in the meat and cheese industry. When you see the vacuum packages holding hotdogs or bacon they are probably produced with the type of machines his company works with. 

(5:00) Gordon talks about tooling packaging machines for both the food and medical industries. For the medical industry KWALYTI has tooled machines that vacuum pack suture removal kits and packages of gauze. KWALYTI also services and troubleshoots the machines it supplies.

(9:30) Gordon says that KWALYTI has suppled three machines to Vienna Beef, the hotdog brand that Chicago is famous for.  

(10:50) Gordon talks about how KWALYTI has been relied upon during the COVID-19 pandemic. He says when Illinois Governor Pritzker instituted the shelter in place order he quickly got a call from Vienna Beef and some other customers telling him the company needed to stay up and running because it was their main parts and service provider for their packaging machines. Also during the pandemic, demand for vacuum packaging machines arose when food that had usually gone to restaurants was diverted to grocery stores.

(13:30) Gordon talks about supplying molds to a company in Florida to change over its machines from packaging syringes to packaging nasal swabs for virus testing. He said the company was running three shifts a day making 3” swabs. 

(15:30) Gordon says that KWALYTI is in the process of making a perforating system that goes onto a machine to makes special pouches. Medical workers will put their used N95 masks in the pouches, which then will undergo an autoclave sterilization process overnight so they can be reused the next day. An autoclave process exposes the pouches to 250 degree Fahrenheit direct steam. The pouches have one side made of plastic and the other side made of a material called Tivek.  

(18:45) The same company that makes pouches to sterilize the masks also had KWALYTI make a tool to use in machines that make plasma bags. He says some of the tooling his company produces could have taken months to import from Germany, but he was able to produce them in a week.

(20:20) Gordon says he doesn’t point the finger at the government for not being more ready to deal with supply chain problems because nobody could predict what was going to happen. He says many critics are “hindsight engineers,” and in his case, suppliers knew right away they needed to insure food packaging machines stay up and running. 

(23:40) Gordon says he likes his business because it helps people people make their ideas happen. He says that tooling machines to combat COVID-19 doesn’t give him much more purpose in his work than he had before because he always felt his products were vital. Though he says right now he has more pressure than usual to get products to customers faster. 

Question: Should people wear face masks when they go out of the house?

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Do You Trust Yourself?

By Lloyd Graff

Deciphering the path of business through the COVID-19 mess is more difficult than finding your way through Boston without Google Maps. 

Stock markets zoom while Hertz declares bankruptcy. Oil prices fall to $18 a barrel but then double in five weeks. Auto plants shut down en masse but then reopen to parts shortages from Mexico, which didn’t want to produce until GM, Toyota, and VW leaned hard on the government.

The political and scientific elites caution us not to reopen because a mistake could mess up their reputations. They scare us about the “second wave” that may be coming sometime.

Meanwhile, the salon owner worries that she may never comb out another wave at her shop if she can’t reopen.

Small businesses navigate through government bureaucracies to claim the cash to survive, not knowing how much they will have to pay back because the SBA itself doesn’t understand the authorizing legislation. Washington consultants earn their juicy retainers by explaining stuff even the dudes who wrote the laws don’t understand.

People ignore barricade near Chicago’s North Avenue Beach.

The boardwalk fills up in Venice Beach, California, and Myrtle Beach, South Carolina. In Chicago, real people keep knocking down the fences that the park police keep erecting to keep them off the grass. In Georgia, Florida, and Alabama, where the governors took the risk of opening before other states, the caseload from COVID did not change.

There are at least a dozen possibilities for successful vaccines. With a decent chance we’ll have a real one before Christmas, and a drug is being made today that really does help reduce hospital stays.

Yet 100,000 people have died in the United States.

The press makes its living by promoting bad news. Maybe there would be no pandemic without cable news. But there is 20% unemployment, doors are locked, cities have emptied, and I am afraid to go to my own anniversary party. 

Yet somehow Americans seem to retain their optimism. The smart people predicted new home buying would fall apart. Yet yesterday the Commerce Department stats showed that real people put down real money and took out real mortgages to buy more homes in April than in March. People are making airline and hotel reservations. They probably are even nutty enough to plan cruises.

But if you are running a machining business, even if you are making respirator parts, it looks iffy. Will people start buying new cars? There are lots of leases ending, but dealerships are quiet because they seem like scary places to go to. 

Major League Baseball can’t seem to figure out if players can take showers if it resumes.

We live in the land of phases.

I am coming around to the idea that government should trust people to decide their next steps. It would be chaotic, I know. Most old people will not do dumb stuff like going to the beach or a restaurant. Young people will mix it up and some will get sick, but probably not real sick. 

We could have school this fall for those who want to go. We will get closer to the herd immunity that a successful vaccine could complete. 

Death in the economy by asphyxiation could be defeated. China would lose the COVID-19 war. Toilet paper would be everywhere. 

Is this crazy?

Question: Do you trust yourself to make the right decisions regarding COVID-19? Do you trust other people?

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Best of Swarfcast Ep. 66 – Creating Products People Use, with Rick Miller

By Noah Graff

Our podcast team is taking a short break this weekend to enjoy time with our families (virtually in some cases). In the meantime, this is one of our favorite episodes from earlier this year.

Scroll down to listen to the podcast.

In January, we interviewed Rick Miller, owner and co-founder of Elijah Tooling, a company that sells innovative CNC work holding equipment. Rick has a knack for coming up with unique products and has several patents in the work holding sector. He says that innovative ideas are vital for success, but getting customers to buy into those ideas is what makes for a successful business.

Main Points (Time codes according to audio)

(3:05) Rick talks about the origin of his business. Before producing work holding equipment, he and his brothers started a programming company for milling machines in 1990, but the business failed.

(7:00-9:30) Rick discusses the captive fasteners Elijah Tooling produces for CNC milling. They reduce the need for bolts and clamps in work holding by standardizing processes. He said it wasn’t a new concept, but the ability to buy a product off the shelf for that purpose was novel at the time. The company today has three patents on work holding products.


(9:30-13:00) Rick gives technical details on some of Elijah Tooling’s Products and discusses various applications they are used for.

(13:15-15:30) Rick discusses the ROI on his work holding fixtures. He gives one scenario in which one of his customers could save $4,000 per month by using his products.

(15:30) Rick talks about the challenge of getting customers to adopt his products. He says that often coming up with great ideas is easy, but making people understand why they would want a product is the most difficult task. On the video he talks about a T-slot vice the company created that wasn’t successful in the market place.

(19:20) Rick talks about a product Elijah Tooling produces called a zip bushing, which is a combination of a bushing and a threaded insert that come together in a fixture.

(21:20) Rick talks about his creative process. He says inspiration often comes from talking to customers about which existing products need to be improved.

(24:10) Rick talks about Elijah Tooling’s use of social media and videos that talk about the company’s products and business. He works with one of his sons who has a social media marketing company. They found that for the videos to be effective it was necessary for him to host them.

(27:00-37:30) Rick talks about sabbaticals he takes to find inspiration. He goes away for a week completely alone—no friends, no family, and no TV. He reads, he journals, he eats and sleeps when he feels like it, and does a lot of praying. On a recent sabbatical he decided he was going to eliminate all debt from his life.

(38:00) Rick says one of Elijah Tooling’s main focuses in 2019 was figuring out the company’s “why.” He wanted himself and his employees to understand their purpose.

(39:45) Rick says in 2020 Elijah Tooling will be focusing on growth by improving the company’s systems and reenforcing trust with its customers.

Question: What tool would you like to see invented?

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50 Years, Still Great

By Lloyd Graff

My wife Risa and I will celebrate 50 years of marriage this Sunday. It sounds like an awfully big number. I don’t feel old enough for that number, and Risa looks like 45 or 50 on a bad day. 

Less than half of the adults in the country are married today, but for Risa and I it was a natural fit. I started talking about marriage a few weeks after we met in January of 1969. She was 17 years old and a freshman at the University of Michigan. I was a graduate student, recently back from military training. Risa had barely been out on a date and suddenly it was hard for her parents to find her at night. They rushed from Charlotte, North Carolina, to meet me six weeks after we met in Ann Arbor. When they learned that I followed a Jewish prayer ritual every morning, similar to that of her father, Risa said she felt like “they gave me away.”

The truth is, that one of the things that has bound us together over those many years is our mutual but different commitment to Judaism. Growing up, I developed a powerful, visceral connection with the Jews of the Holocaust. Although I did not have an immediate personal relationship with people who died at the hands of the Nazis, I could not get thoughts of it out of my head. Risa’s connection was more a social one, connected to Jewish ritual.

My parents accepted Risa Levine of Charlotte about as well as they could. Their basic viewpoint was that nobody was really good enough for their firstborn. But I had never had an interesting girlfriend before, and if I was as sure of myself as I seemed to be, they might as well go along with the program.

Risa and I have had an enormous emotional attachment from the first day of our relationship. On the first night we met at the Michigan Union, we talked until 3 a.m. One reason for this was that my Chevrolet Biscayne wouldn’t start in the January cold when I tried to drive her back to her dorm at 2 a.m.

I recently had returned from Fort Jackson in Columbia, South Carolina. Before I had left for basic training on New Years Day 1968, I had been obsessed with the Vietnam War and fear of dying in the swamps for Lyndon Johnson’s ego. I applied all over to get into the Illinois National Guard or the Army Reserves. Finally, good luck and some family political clout got me into the Guard. I was the only one of 600 recruits in my Company who wasn’t headed to Nam.

Prior to doing my military stint, I didn’t know I was capable of meeting a woman I could have a sustained relationship with. But six months after Fort Jackson, I felt emotionally liberated and looking for a kind, smart, beautiful woman like Risa. Coincidentally she wore the shortest skirt in the crowd of people at the mixer dance in the Student Union that fateful Saturday night in Ann Arbor.

I had gone to the Union primarily to play ping pong, but the music in the ballroom called me that night. I looked around in the big room and spied Risa Joy Levine of Charlotte, while I held on to the ping pong paddle in my corduroy sport jacket pocket. I kept that jacket for 40 years.

From Risa and Lloyd’s wedding day, May 24th, 1970

Over the last 50 years, Risa and I have talked about luck, God, and the short skirt that brought us together among 1,500 people in that ballroom. The crazy thing is that Risa was the only person I talked to in that giant room. I saw her, walked through the crowd and said hello. After a few minutes, I asked for her to leave the floor and go out for some food. And she did. Later, I asked her to come to my apartment. And she did. 

In the course of conversation, I mentioned that Ted Williams was the last .400 hitter in Major League Baseball. Risa was not a baseball fan, and she still isn’t, but if you ask her today who was the last .400 hitter she will immediately tell you it was Ted Williams.

In our 50 years of marriage, Risa and I have endured the deaths of our parents, life threatening illnesses, the joy of raising three great children, and enjoying four grandchildren. I say prayers of gratitude every day for getting another day with Risa. 

I continue to wonder how I was and continue to be so blessed to get these days with her 50 years later. 

This Sunday night we are planning to celebrate with friends and family on Zoom. Not how we thought it might happen, but I know if Risa and I are together it will have to be a great night.

Question: Where did you meet your spouse or partner?

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Ep. 82 – Running a Pizza Place During COVID-19 with Marco Schiavoni

By Noah Graff

Today’s guest on the podcast is Marco Schiavoni, owner of Pizza Metro, one of my favorite pizza places in Chicago. Marco has been in the restaurant business for 20 years, and like most business owners he’s seen his share of ups and downs over time.

Scroll down to listen to the podcast.

I spoke to Marco last weekend about how restaurants in Chicago are navigating the COVID-19 crisis. He also taught me the secret to making the perfect espresso.

Main points of the interview

(2:45) Marco gives his story. He talks about leaving his home in Rome to come to Chicago in the ‘90s. He realized there wasn’t a traditional Roman style pizzeria in Chicago so he opened Pizza Metro in 2001. Roman style pizza is served cut into square slices that are easy to eat on the go. He says that Pizza Metro is one of the top 10 pizza places in Chicago. 

(4:10) Marco describes the small size of Pizza Metro. The restaurant is around 700 square feet and has 15 stools. One cool feature of the restaurant is that you can sit at a bar and interact with the cooks while you watch them cook your food. 

(7:00) Marco talks about how his pizza is unique because it’s made in the traditional roman style, but every slice customizable as far as toppings. This differs from pizzerias in Italy, which usually only offer a few choices

(8:40) We discuss how Chicago’s Wicker Park neighborhood has changed since Pizza Metro opened on West Division Street in 2001. Marco says when he first opened there were hardly any restaurants and many gangs in the area. He said during his second year in business the laundromat across the street was replaced by Starbucks and everything started to change. Today, Division Street is super trendy, with too many restaurants to choose from.

(10:15) Marco explains why Pizza Metro’s espresso is the best in Chicago. Marco says he started making espressos when he was 13 years old. He says you have to grind the coffee to a different thicknesses based on the humidity at the time. He says his beans are some of the best imported coffees from Italy. Marco also says he makes his espresso with much less water than the way it’s usually made in the US. He says you can tell if the espresso was made properly if you put some sugar on top and it takes 6 seconds for it to fall through the surface. 

(16:40) Marco speaks about shutting his restaurant down at the very end of March. He says that one day he noticed the street was empty and that Starbucks was closed. He saw this as a sign that he should close as well. Marco closed Pizza Metro for a month and said it was the first time in 19 years he had a true vacation because it was first time that he didn’t have to worry about what was happening in the business. 

(18:22) Marco explains that the pizza business is good in both strong and weak economies. He says in a weak economy a pizza business can thrive because many Americans don’t know how to cook and a pizza can feed a family for a relatively low price.

(19:30) Marco says that what spurred him to reopen his business was that his employees needed the work. Otherwise he might have stayed on vacation a little while longer. 

(21:30) Marco says that people are going to start new businesses and alter their business models to adapt to the COVID-19 crisis. He says that restaurants who succeed will use social media to get exposure. He says people will put up videos of new, creative dishes they are working on. He alludes to a secret new desert item he is working on. He plans to pass it out to Starbucks customers waiting in line for coffee when it reopens.

(25:20) Marco thinks that many big restaurants will close, which will decrease competition. He says that many restaurants cannot stay in business if only a small number of people can eat there because the restaurant still has to pay the same rent and expenses as they did before COVID-19. He also says that if the country goes into a recession less people will eat out.

Marco Schiavoni, owner of Pizza Metro in Chicago

(27:30) Marco expresses worry about the health of restaurant workers. He says most restaurant kitchen staff do not have a lot of money so they are forced to take public transportation, and this puts them at higher risk for catching coronavirus. He says if one person on staff gets coronavirus he would have to close his restaurant for at least 2 weeks to ensure everyone is not infected. 

(33:40) Marco says he thinks that the US will look at how businesses are reopened in Europe. He talks about the first coffee bars in Italy that are just opening up. He says that people have to wait outside the cafe and only one customer is allowed to enter. The customer has to be 2 meters from the barista, so after the barista makes the coffee she has to back up from the bar for the customer to pick up the cup of coffee and leave the money. He says that even some restaurants in Italy that have been open for 50 years will eventually be forced to close because they can’t afford to pay their fixed expenses.

(35:00) Marco believes that people will learn to adjust to the new normal. He wishes the best to all the other restaurant owners and says the ones who survive will be stronger than before.

Question: What’s been your favorite takeout food during the COVID-19 crisis? Are you afraid to order takeout?

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Healthcare Workers and Combat Veterans Need to Share Their Experiences

By Chad Storlie

This week on Swarfblog, we’re sharing a timely guest post by US veteran and B2B marketing expert, Chad Storlie. Chad discusses the similarities he sees between combat veterans and the nation’s healthcare workers, and offers encouragement and advice to strengthen their resolve. Read on: 

Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe.  You do your best and people still die.  Wake up the next day, do your best, people die.  Then repeat, repeat, and repeat.

Healthcare workers are learning in a COVID-19 world what combat veterans have struggled with for an eternity.  What if you do your best and it is not enough?  What if you do your best and you fail?

The problems, frustrations, and despair that healthcare workers are experiencing fighting COVID-19 and the maelstrom of secondary effects on patients are disheartening and all too familiar for combat veterans.  Trapped in sweated soaked protective equipment, lacking mission critical supplies, cut off from friends and family, fighting a changing foe that is everywhere and nowhere, and working incredible hours without end.  This could be Balad, Brooklyn, Fallujah, or Detroit.  Counterinsurgency and COVID-19 too often follow the same challenges.

Healthcare workers are the new front line

I am a small “c” combat veteran.  A small “c” for combat because I only did a year in Iraq and a little less than two years in post-war Bosnia helping that country pull itself out of a genocidal, killing frenzy.  My peers did 6, 10, and 12 combat deployments between Iraq, Afghanistan, and other locations across the globe.  Combat veterans need to pass our emotional learning onto the country’s new front line soldiers, healthcare workers.

Combat veterans need to express to healthcare workers that effort, caring, attitude, and resolve matter most when they seemingly matter not at all.  One of my most difficult days in Iraq highlighted a massive car bomb that blew up at the provisional United Nations compound with an understanding that none, none of our massive web of ongoing intelligence operations detected the plan.  On one of my worst days, I got back to work and tried again to do my best work.

In Special Forces training, the mantra of “Do the Best You Can” rings through every operation, every class, and every Special Forces instructor.  Doing the best fully acknowledges that difficult, seemingly impossible, mission sets are the part and parcel of a Special Forces life.  The key part for Special Forces is that no matter the conditions, you do your best, and you do your best again and again no matter the conditions.

Combat veterans knew that to win we needed to go out and do our best every day, to help and keep faith with our fellow soldiers, and to always, always come back the next day willing to lead, willing to keep improving, and willing to keep believing that we would be successful.

Whether combat or COVID-19, I want the healthcare front line to believe in themselves, believe in their training, and believe in their ability to win.  I know that the true results of their efforts may be years away, but their daily efforts contribute to the coming victory. 

Question: What have you been able to do to help people during the COVID-19 crisis?

Chad Storlie is a retired US Army Special Forces officer, an Iraq combat veteran, and has 15 years university teaching experience as an adjunct Professor of Marketing.  He is a mid-level B2B marketing executive and a widely published author on leadership, business, data, decision making, military and technology topics.

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