GM Attempts to Bridge Two Car Cultures

As GM’s car sales steadily decline in the U.S., its Buick brand has become one of the most coveted China. Buick recently debuted its new Invicta show car, the expected replacement for the LaCrosse model, whose purpose is to appeal to both U.S. and Chinese consumers, bridging the gap between the two markets. It features luxurious interior features valued by Chinese drivers, such as gadgets, computers and backseat roominess, but also addresses the preferences of American drivers for bold, exterior styling. It was designed in seven months, just in time for the Beijing Auto Show. Buick cars sharing many of the features on the show car are supposed to be in production next year.  

Source: The Wall Steet Journal

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