Swarfblog

Rocky Road and Licorice

Rivian Corporation began as a scrappy startup in 2009. Volkswagen has spent decades failing to understand American car buyers. Now they’re betting $5.86 billion that Rocky Road and Licorice actually do mix. The electric vehicle maker, started as an enthusiast-run firm by an entrepreneur, R.J. Scaringe, with money from family

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Where Did My Day Go?

Lloyd and Noah Graff are on vacation this week. Here is a favorite Swarfblog from July 10, 2015. Americans on average spend 7.4 hours staring

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Phone Call to the Dead

Lloyd and Noah Graff are on vacation this week. Here is a favorite Swarfblog from the archive. Phone Call to the Dead September 29, 2016

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Inclining with Age

Over the course of one week I will have had the opportunity to watch two of the greatest athletes of all time compete at the

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The Best?

The use of advertising slogans must be as old as advertising itself. But if you are like me, most slogans are immediately forgotten if they

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