The Today’s Machining World team are on break for the holidays. Meanwhile, we thought you’d enjoy this blog by Noah Graff from April 2010. We wish you a joyful holiday season, and a safe and happy New Year! I spoke on a panel about the power of social networking and blogs at the Precision Machined Products Association tech conference on Monday. My specific segment was on how best to use videos to promote your business. The presentation seemed well received by our good sized audience, and at the end we fielded some questions. Someone in charge of marketing at a…
Author: Noah Graff
On today’s show we’re looking back on the year 2020. Obviously, it was a tough year for the majority of people around the world. Loved ones were taken away, and many businesses couldn’t stay afloat. There were a lot of things that sucked. But there were a few pleasant surprises along the way as well. People adapted, they embraced limitations, and even found new opportunities for success. Scroll down to read more and listen to the podcast. Or listen on your phone with Google Podcasts, Apple Podcasts or your favorite app. Main Points Lloyd says that one of the…
I was recently listening to a podcast interview with Robert Cialdini, a professor of psychology and marketing at Arizona State and author of best selling books about marketing, Pre-Suasion: A Revolutionary Way to Influence and Persuade and Influence: The Psychology of Persuasion. One of Cialdini’s principles of persuasion is reciprocity, which he says is both hardwired in people and instilled in us by societal norms. He says that when people give to us we have the urge to give back. He quoted a study on the podcast that reported if an owner of a candy shop greets guests with a…
Today’s guest on the podcast is Jim Regenor, founder of Veritx, a company which helps clients dramatically reduce lead times and increases readiness for military and airline customers with blockchain technology. Scroll down to listen to the podcast. With today’s 3-D printing technology parts can be produced on site so clients don’t need to wait for products to be sent by land or sea. All that needs to be sent is the digital information for how to produce the parts on site. Blockchain insures the digital information is correct. Main Points (3:30) Jim gives background on his company Veritx which…
Today’s podcast is the final segment of our season about companies who produce their own products. Our guest is Ian Schon, founder of Schon DSGN, a company that makes high quality metallic pens machined on Citizen CNC Swiss lathes. One of Ian’s core philosophies for the production and marketing of his pens is to tell the story of their creation. Scroll down to read more and listen to the podcast. Or listen on your phone with Google Podcasts, Apple Podcasts or your favorite app. The summer after Ian’s Freshman year at Boston University, he and his brothers bought a…
On today’s podcast we continue our season talking to successful companies who produce their own products. Today’s guest is Joel Trusty, co-owner and President of Trusty-Cook, a company that manufactures a diverse group of industrial polyurethane products such as dead blow hammers and spindle liners for bar loaders. Joel says one of the keys to the company’s success has been talking to customers about what they need. Scroll down to listen to the podcast. Or listen on your phone with Google Podcasts, Apple Podcasts or your favorite app. Main Points Joel talks about the origins of Trusty-Cook. His father…