Swarfblog

Rocky Road and Licorice

Rivian Corporation began as a scrappy startup in 2009. Volkswagen has spent decades failing to understand American car buyers. Now they’re betting $5.86 billion that Rocky Road and Licorice actually do mix. The electric vehicle maker, started as an enthusiast-run firm by an entrepreneur, R.J. Scaringe, with money from family

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Eclipsed Machinery?

Where are your eclipse sunglasses? It isn’t a dumb question because the flimsy, one use only, $2 shades are the stuff of a provocative metaphor

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Life Saver

On Monday, August 14, my wife, Risa, received a Facebook message from a woman named Diana. In 1995 they were both on a commuter train

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What are YOU selling?

I’m sitting on a wooden chair at my local Starbucks next to a kiosk of snacks I’ve never seen anybody buy. I’m sipping an iced

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